As pioneers in the field of legal knowledge in the Middle East, we are proud to be the Ambassadors of one of the leading providers of comprehensive legal and business solutions for the MENA Region.
Bringing in knowledge and experience gathered over more than a century, we continue to push the boundaries to explore further and achieve more; to create arenas to connect the rich heritage of the past and the endless opportunities of the future.
Our ambition and constant strive for excellence are driven by the passion of our people, their devotion and the restless dream of making tomorrow a fairer and better place to be, for us and for the generations to come. The dream that is empowered by a culture of honesty, openness and respect, where diversity is respected, individuality is celebrated and hard work is valued and rewarded.
If you have ambitions and big idea that you would like to take to the next level, to a world of endless opportunities, we would like to welcome you to SADER Group.
The job
A Digital Marketing Specialist primary responsibility will be the preparation and the implementation of a digital marketing strategy after conducting the appropriate market research that ensures the efficiency of the prepared strategy.
The role involves constantly monitoring and enhancing the online presence of SADER Legal Group through optimizing the reach of its social media platforms, in addition to planning and launching marketing campaigns.
He/ she advises the management on recommended marketing trends in addition to preparing the annual budget needed for the marketing strategy, while continuously monitoring expenditures and performance.
Duties and responsibities
Research marketing trends and use analytic tools (such as, but not limited to google analytics)
Propose an appropriate digital marketing boosting strategy based on market analysis findings
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Identify trends and insights and measure performance of implemented strategy
Optimize spend and performance based on Insights
Publish digital content online and maintain social media presence across streams
Implement email marketing campaigns
QUALIFICATIONS
Bachelor or Master degree in Marketing or equivalent
A minimum of 5 years’ experience in digital marketing
Strong written and verbal command in Arabic and English
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Ability to propose and lead on integrated digital marketing campaigns from concept to execution
Launch campaign on time and on budget
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Up-to-date with the latest trends and best practices in online marketing and measurement
Team player, flexible with the ability to work under pressure
Experience in optimizing landing pages and user funnels
Strong analytical skills and data-driven thinking
technical SKILLS
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Ability to make Network Path visible for SQL server backup (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Working knowledge of ad serving tools (e.g., DART, Atlas)
Interested candidates may send their resumes to: hr@saderlegal.com not later than 15 June 2022.
The statements in this job description are not intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities and qualifications of the job.
